Maria Deptula’s presentation on her IFLA Poster: Promoting the Library to Incoming Students Using Augmented Reality
Category: Uncategorized
Spring 2017 meeting- Assessing Our Outreach Activities
ACRL National- Library Marketing and Outreach – NYC Meetup
Spring 2017 meeting
Assessing Our Outreach Activities
Berkeley College, Manhattan Campus
Fri March 31, 2017
3pm-5pm
Documents used for discussion at our meeting.
Bonnie Cohen Lafazan and Maria Deptula’s presentation on Marketing and Outreach Assessment Efforts at Berkeley College.
Beyond the Butts in Our Seats: Better Assessment of Outreach Activities
(Kristen Mastel and Shannon L. Farrell, ARLD 2016)
Collective Assessment Strategies
ACRL LMaO Fall 2016 meeting
ACRL National Library Marketing & Outreach Interest Group
Greater NYC Meetup– “Putting the Fun In Marketing Your Library”
Fall 2016 Meeting Agenda
Location: Berkeley College, Manhattan Campus, 3 East 43rd street, 6th floor, room 603, New York, NY
Date: Friday, October 21, 2016
Time: 3pm-5pm
3:00-3:15pm – Introductions & housekeeping (Mark Aaron Polger)
3:15-3:30pm – Icebreaker activity
3:30pm-4:30pm – Lightning Round Presentations
Miyo Sandlin, Digital Services and Instruction Librarian, St. Francis College
3-D Papercraft Flyers, view presentation now.
Rebecca Thompson, Instruction Librarian, King’s College
It’s a Mystery: Library Orientation through a Self-Guided Game, view presentation now.
Laura Sider, Assistant Department Head, Librarian for Frontline Services, Yale University
I Want to Believe (the Sasquatch Sighting in the Library)
Maria Deptula, Library Director, Berkeley College Paramus Campus
Contact us:
Mark Aaron Polger, Co-Chair
First Year Experience Librarian
College of Staten Island, City University of New York
718-982-4065
Robin O’Hanlon, Co-Chair
Assistant Director, Outreach & Public Services
Icahn School of Medicine Mount Sinai School of Medicine
212-241-1095
Maria Deptula, Co-Chair
Library Director, Berkeley College (Paramus Campus)
201-967-9667 ext. 1764
Lightning Round Presentations- March 11, 2016
| Presenter | Title/School | Title of the Presentation | Order |
| Bonnie Lafazan/Jessica Kiebler | Berkeley College | Build Your Own Technology Toolkit: Create Awesome Outreach that Energizes Your Campus Community | 1 |
| Joan Serpico | Instruction and Outreach Librarian /Rider University | Take a Paws in Your Studies | |
| Kerry Falloon | Acquisition Librarian / CSI | Promoting Marketing ADA compliant materials and purchases within your library | |
| Megan Mac Gregor | Student Engagement and Outreach Librarian / Penn State Wilkes Barre | You got a golden ticket . . . to information literacy! Small steps to great results | |
| Jennifer Tang | Acquisitions & Outreach Librarian / Hostos Community College | Multicultural and Diversity Day at Hostos Library | |
| Amy Stempler | Coordinator of Library Instruction/CSI | Exhibits made easy: tips for promoting your library’s collections and programs | |
| Nora Almeida | Instruction Librarian / CUNY;
Co-Presenter: Junior Tidal, Web Services Librarian |
[Photo]-Opportunities for Engagement: Using Instagram to Promote Student Library Use | |
| Rose Barbalace | Student Coordinator, Library Supervisor II / Rutgers | New students Orientation | |
| Mark Aaron Polger | Assistant Professor & First Year Experience Librarian / CSI | Using Relationship Marketing to Help Promote First Year Library Workshops |
ABSTRACTS
Build Your Own Technology Toolkit: Create Awesome Outreach that Energizes Your Campus Community (Bonnie/Jessica)
In order to empower their campus communities, librarians must use unique and innovative ways to reach their users through well-planned programs, events, services and other outreach activities. Participants in this lighting talk will learn technology tools to incorporate into the four-step process of planning, preparation, communication and post-event promotion. By equipping themselves with a technology toolkit that allows them to create dynamic deliverables and to use interactive tools, librarians will be more productive, convey messages dynamically, and generate valuable community interactions.
Take a Paws in Your Studies (Joan)
In Dec 2015, Rider University Libraries partnered with Counseling Services and The Bronc Radio Station to create a de-stress event for students during exam week that included therapy dogs, games, prizes, and a radio broadcast featuring interviews with Rider University librarians! It was a low-cost but high-impact event.
Promoting Marketing ADA compliant materials and purchases within your library (Kerry)
If I am chosen, I will be discussing a LibGuide I created for the CUNY Marketing and Outreach committee. The focus of the LibGuide was to develop best practices for understanding and further promoting accessibility within libraries, specifically regarding developing marketing tools and purchasing compliant vendor e-resources. The audience of the guide were other CUNY librarians, specifically electronic resource or acquisition librarians, and how they can in their library be aware of better purchasing decisions and make sure marketing materials generated are ADA compliant. In terms of further promotion, this guide may be integrated into a new section focused on accessibility issues on CUNY’s revamped website.
You got a golden ticket . . . to information literacy! Small steps to great results (Megan)
First impressions are important, especially to freshmen who are on campus for the first time. To introduce ourselves and our services to them, the library created a Golden Ticket giveaway during freshmen orientation day. A select number of Golden Tickets were placed in freshmen orientation bags that enabled us to give freshmen an exciting surprise when groups came through the library on their orientation tours. This engineered positive experience had a lasting effect on the freshmen. They were more willing to approach the circulation desk and our staff with questions.
Manifestation
Multicultural and Diversity Day at Hostos Library (Jennifer)
The presenter will discuss the planning behind Hostos Library’s successful Multicultural and Diversity Day, a now yearly event highlighting the Library’s multicultural resources. Faculty, students were staff are invited to trace their genealogical history on posted maps, win prizes based on a “foreign language knowledge” quiz, and chat with Librarians about their heritage. The presenter will offers tip on providing a hands-on, educational, and entertaining academic library experience and how the inclusion of all library staff turned into a team building, uplifting event for everyone involved.
Exhibits made easy: tips for promoting your library’s collections and programs (Amy)
Exhibits and displays are effective tools to help promote a library’s collections and programs.
Based on the presenter’s strong background creating exhibits, attendees of this lightening talk will receive a brief introduction to best practices, such as consistency in design and diversity of materials, as well as tips for taking advantage of in-house resources. These guidelines will result in more professional-looking exhibits that will be easier to produce and more appealing to patrons.
[Photo]-Opportunities for Engagement: Using Instagram to Promote Student Library Use (Nora)
This presentation will introduce two recent outreach initiatives at the New York City College of Technology Library that used Instagram to encourage student use of library spaces and collections. The first initiative was an Instagram contest that was integrated into New Student Orientation activities in the Fall 2015 semester, which incentivized first year students and transfer students to visit the library and interact with our space. The second initiative was an interactive Banned Books Week exhibit, which we promoted and documented through the library’s Instagram account. In this presentation, we will discuss how Instagram can be used to encourage student interaction and build a sense of community on an urban commuter campus. Additionally, we will provide an overview of how these two outreach initiatives were implemented and promoted, describe some successes and challenges of our library’s social media outreach campaign, and discuss plans to improve and expand these initiatives in future semesters.
New Students Orientation (Rose)
In the summer and fall of 2015, Rutgers University Libraries hosted all new and transfer student orientations as well as sponsored Welcome Days at several libraries in New Brunswick. We developed new marketing and outreach plan for these events, including an interactive “trivia wheel” game, new fun give-aways, and streamlined our message to new students and parents. In this lightening round, we will share what we learned in this process, as well as our future initiatives.
Resource List ACRL National LMaO Interest Group NYC Best Practices for Video Marketing for Academic Libraries
Location: Berkeley College, Manhattan Campus
Date: October 23, 2015 – 3:00pm-5:00pm
Contact: Robin O’Hanlon- robin.ohanlon@mssm.edu
Rory Sacks – rory.sacks@mssm.edu
Marketing Books
Alman, Susan W., and Sara Gillespie Swanson. Crash Course in Marketing for Libraries. Santa Barbara,
CA: Libraries Unlimited, 2014.
Daum, Kevin. Video Marketing that Doesn’t Suck. Hoboken, NJ: For Dummies, 2012.
Entrepreneur Publishing. Video Marketing: How to Produce Viral Films and Leverage Facebook, YouTube,
Instagram and Twitter to Build a Massive Following. Amazon Digital Services, 2014.
Potter, Ned. The Library Marketing Toolkit. London: Facet Publishing, 2012.
Wood, Sandra M., and Robert J. Lackie. Creative Library Marketing: Best Practices. Lanham, Maryland:
Rowman & Littlefield Publishers, 2015.
Web based-animation tools
- GoAnimate – “Is a cloud-based platform for making animated business videos.”
- Fee- 3 tier model, $40-$160 month
- Common Craft – “Ourlibrary of ready-make videos is designed to help you introduce complex subjects in about three minutes. Members can embed videos, download the files, and even use versions with captions.”
- Fee – Based on organization size/type
- Moovly – “Create animated videos and presentations with this free online video maker software.””
- Fee- 3 tier model, Free-$25/month
- PowToon –“Sells cloud-based software for creating animated presentations and animated explainer videos.”
- Fee- 3 tier model, Free-$127/month
- CrazyTalk – “Uses sound and text to vividly animate facial images.”
- Fee- Software – Pro $200.00/Standard – $99.00
- Sellamations – “Sellamation can create scribed doodle videos from practically any topic using rapid drawn animation techniques.”
- Fee- Starts at $297.00 per minute
Video Production Help – NYC Area
- Manhattan Neighborhood Network – http://www.mnn.org
- Downtown Community Television Center – http://www.dctny.org
The Audacity of Hype: Attracting the Right Attention (Judy Stribling, Weil Cornell Medical College)
ACRL National Library Marketing & Outreach Interest Group meetup
Greater NYC Meetup
Oct 23, 2015 – 3pm-5pm
Berkeley College Manhattan
Links to Presentations coming very soon.
The Audacity of Hype: Attracting the Right Attention (Judy Stribling, Weil Cornell Medical College)
What does it take to build a name for your library? Or harder still, how can you use marketing and outreach to change pre-existing misconceptions about your library? When Judy Stribling began managing the Myra Mahon Patient Center at Weil Cornell Medical College in 2013, she was faced with these tough questions. In her presentation, she will share her efforts to establish support for her library through development activities such as fundraising activities, grant opportunities, and collaboration with faculty.
Best Practices for Video Marketing in Academic Libraries (Robin Milford and Rory Sacks, Icahn School of Medicine at Mount Sinai)
YouTube! Vine! Vimeo! Video marketing possibilities are endless and it can be one of the most powerful tools librarians can use to promote their services and resources, but where do you start? Robin Milford (Public Services Manager, Levy Library, Icahn School of Medicine at Mount Sinai) and Rory Sacks (Instructional Technologist, Icahn School of Medicine at Mount Sinai) will discuss best practices for video marketing for academic libraries.
Guest speaker- Dr. Mary Wagner, Marketing Professor at Berkeley College in New York City.
Come to our Spring meeting of the ACRL National Library Marketing and Outreach Interest Group in Greater NYC.
When: Friday May 29, 2015 -3pm-5pm
Where: Berkeley College, Manhattan Campus, 3 East 43rd Street, 6th floor, room 602, New York, NY (2 minute walk from Grand Central Terminal) Link to Google map: https://www.google.com/maps/place/3+E+43rd+St,+New+York,+NY+10017/
Our guest speaker will be Dr. Mary Wagner, Marketing Professor at Berkeley College in New York City. Professor Wagner will discuss the larger issues relating to marketing and how librarians can apply these broader concepts to libraries. Dr. Mary Wagner is a Professor of Marketing in the Larry L. Luing School of Business at Berkeley College. She earned her PhD in Business Administration (Marketing focus) from the Ross School of Business at The University of Michigan, Ann Arbor and her MBA from the Kelley School of Business at Indiana University, Bloomington. Prior to Berkeley College, she held faculty positions at the University of New Hampshire and Case Western Reserve University. Her research interests relate to how people respond to advertisements, behavior in social media settings, and how music affects consumer evaluations. She teaches many different marketing courses, including Principles of Marketing, Consumer Behavior, Marketing Research, Brand Management, and various promotion courses. In addition to academic experience, Professor Wagner has professional experience with multiple organizations in Business-to-Consumer, Business-to-Business, and not-for-profit settings.
About the ACRL LMaO Interest Group:
Launched at the 2014 ALA Annual Conference, this interest group encourages regional meet ups around the U.S. as a central initiative. The ACRL National Library Marketing and Outreach Interest Group has been created for Academic Librarians interested in Marketing and Outreach. Please see our Facebook presence at https://www.facebook.com/groups/740944219278343/
Our Spring meeting is open to all. You do not have to be a member of ACRL national to attend.
Inaugural meeting- Feb 20, 2015
Inaugural meeting- ACRL National Library Marketing & Outreach Interest Group (Greater NYC)
Fri Feb 20, 2015, 3pm-5pm, Berkeley College, Manhattan Campus, 12 E 41st St, Room 603.
Attendees:
Mark Aaron Polger-co-chair
Maria Deptula – co-chair
Robin Milford-co-chair
Ian Beilin
Autumn Dilley
Catherine Baird
Gwen Glazer
Kylie Bailin
Jessica Kiebler
Elaine M. Provenzano
Susan DiMattia
Linda Yau
Agenda items:
Mission of our local meetup group
Frequency of meetings
Brainstorm list of topics for discussion
Formal versus informal
Discussion of national ACRL group
Contact information:
Mark Aaron Polger, Co-Chair
First Year Experience Librarian
College of Staten Island, City University of New York
MarkAaron.Polger@csi.cuny.edu
718-982-4065
Robin Milford, Co-Chair
Public Services Manager
The Levy Library, Icahn School of Medicine
Mount Sinai School of Medicine
robin.milford@mssm.edu
212-241-1095
Maria Deptula, Co-Chair
Library Director, Berkeley College (Paramus Campus)
maria-deptula@berkeleycollege.edu
201-967-9667 ext. 1764
ACRL Library Marketing & Outreach Interest Group- Greater NYC 