Author: markaaronpolger

Call for Lightning Round Talks
Social Media Marketing During COVID  

ACRL National Library Marketing and Outreach Interest Group  (Greater NYC Meetup)

Spring 2022 Virtual Meeting

Friday May 20, 2022 via Zoom (3:00pm-4:30pm eastern time)*
https://acrl-lmoig-nyc.org/    

*Our meeting will be held via Zoom and we encourage individuals (far and wide) to submit lightning round proposals and attend

Submission form —– >   https://form.jotform.com/220584589715164  
 (deadline: April 20, 2022)

During the last two years, libraries have relied on social media more heavily for online marketing and outreach. As libraries have slowly re-opened, we have gained considerable expertise in using social media for marketing and outreach purposes.

Some libraries have increased their engagement on social media by producing videos for Instagram, Facebook, or Twitter. Some have ventured into new territory like TikTok and have created compelling video content.

What new social media practices did you learn (during COVID) that you will continue to use? What worked and what did not?

For our spring 2022 meeting, we seek short, lightning round presentations that showcase the new social media marketing techniques you have initiated during COVID.

Some question prompts for our spring 2022 meeting:

1. How has your library been involved in developing new social media marketing activities and initiatives in response to COVID?
2. How are you using social media differently ?
3. What social media expertise and knowledge did you learn during COVID?
4. What social media marketing practices did you utilize during COVID that are going to stay?  

Complete the proposal form today! —- https://form.jotform.com/220584589715164   (deadline: April 20, 2022)

About the ACRL National LMOIG Interest Group:

Launched at the 2014 ALA Annual Conference, this interest group encourages regional meet ups around the U.S. as a central initiative. The ACRL National Library Marketing and Outreach Interest Group has been created for Academic Librarians interested in Marketing and Outreach. This group is open to all.

For more information, please request to join our Facebook group at https://www.facebook.com/groups/acrl.lmao    

Thanks,

Mark, Maria, and Jessica

Mark Aaron Polger, Co-Chair

Coordinator of Library Outreach

College of Staten Island, City University of New York (CUNY)
MarkAaron.Polger@csi.cuny.edu

Maria Deptula, Co-Chair

Interim Director, Library Digital Services
Berkeley College
Paramus, NJ 07652       
973-826-7921

mde@berkeleycollege.edu

Jessica Kiebler, Co-Chair

Instructional Services Librarian

Pace University Library

jkiebler@pace.edu

ACRL National | Library Marketing & Outreach (LMOIG) Interest Group | Greater NYC Meetup|

Fall 2021 virtual meeting: Library Marketing in the Time of COVID Fri., Nov. 19, 2021 – 3:00pm-4:45pm (via Zoom meeting)

We’re pleased to present 6 dynamic “lightning round” presentations about how libraries and library workers responded to the COVID-19 pandemic with strategic communications, engaging outreach activities and programming, and virtual promotions that helped raise the importance of the library during the last 18 months.

Lightning Round Presenters – (15-20 mins)

1.       Communication During a Crisis: Keeping Our Patrons Informed During the COVID-19 Pandemic

View presentation here

Michelle Ehrenpreis and John DeLooper, Lehman College, CUNY

This presentation discusses the communications strategy used by the Leonard Lief Library to keep its patrons informed during the COVID-19 crisis. The Leonard Lief Library at Lehman College (CUNY) deliberately chose to focus on regular updates to its website, social media, and research guides. The aim of these updates was to effectively convey timely information about service changes, library resources, and to improve outreach activities to its patron community even as the library’s physical building was closed to students, faculty, and staff.

2.       Don’t Forget to Press Record: Adventures in Pandemic Podcasting

Amanda Tarbet, MGH Institute of Health Professions

View presentation here

Eager to get the word out about library services and document the student research happening during the pandemic, the Bellack Library at MGH Institute of Health Professions embarked on a DIY podcasting experiment. This lightning talk will summarize how we made “Evidence-Based IHP” and discuss our successes and failures.

3.     Showing the world one drawing at a time: The Rutgers Urban Sketching Project Fall 2020

Megan Lotts, Rutgers University

View presentation here

Urban Sketching encouraged our campuses to think about life in new ways during a stressful time. During the pandemic, people needed activities to help them connect, share, and escape their everyday lives. Sketching daily life elevated seemingly mundane moments, allowing us to see our own world from a different perspective.

4.     Student Partnerships during COVID

Gary Marks, Jr. , William Paterson University of NJ

View presentation here

The Cheng Library at William Paterson University saw significant success working with student organizations to overcome the in-person challenges of the COVID-19 pandemic. This lightning talk will outline the development of those partnerships and the success of having student groups market and promote the library.

5.  Cooking Up Engagement with the Great Rare Books Bake Off

Mark Mattson and Christina Riehman-Murphy , Penn State University Libraries

View presentation here

During pandemic lockdowns, Penn State and Monash University Libraries leveraged their international partnership for a fun online engagement event. Inspired by the UCLA and Folger’s Great Library Pie Bake Off, the partners developed a Great Rare Books Bake Off to engage their users with their special collections and the partnership.

6. Open Scholarship for the Public Good

Elvis Bakaitis, CUNY Graduate Center

Presentation not available.

Throughout the COVID-19 closures, the Mina Rees Library has sought to maintain a strong public presence – with a virtual Symposium and Conversation Series. The presentation will discuss programming initiatives supported by two funding sources: Doctoral Curriculum Enhancement grant and Transformative Learning in the Humanities grant.

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About the ACRL National LMOIG Interest Group:

Launched at the 2014 ALA Annual Conference, this interest group encourages regional meet ups around the U.S. as a central initiative. The ACRL National Library Marketing and Outreach Interest Group has been created for Academic Librarians interested in Marketing and Outreach. This group is open to all. For more information, please see our Facebook presence at https://www.facebook.com/groups/acrl.lmao

Our virtual meeting is open to all! ACRL membership is encouraged, but not required.

We look forward to “seeing” you!!

Mark Aaron Polger, co-chair

Coordinator of Library Outreach

College of Staten Island, City University of New York https://library.csi.cuny.edu MarkAaron.Polger@csi.cuny.edu

Maria J. Deptula, co-chair

Interim Director, Digital Library Services Berkeley College

201-405-2111 ext. 6417

https://berkeleycollege.edu

mde@berkeleycollege.edu

Jessica Kiebler, co-chair

Instructional Services Librarian

Pace University Library

https://libguides.pace.edu/library

jkiebler@pace.edu

****Please excuse the cross posts****

ACRL National | Library Marketing & Outreach (LMOIG) Interest Group |
(Greater NYC )

Fall 2019 meeting: Promoting Libraries to Non-Traditional Students

ACRL (National) Library Marketing & Outreach (LMOIG) Interest Group 

Greater NYC Meetup

Spring 2019 meeting

Tuesday April 2, 2019 (new date)
3:00pm-4:30pm
Berkeley College, Manhattan Campus

3 East 43^rd street, room 305

Promoting Libraries Using the Web and Social Media 

Lightning Rounds Talks (10-15 mins):

Birren Button Campaign
Alexandra O’Keefe, Yale University
The Robert B. Haas Family Arts Library at Yale University is completing a six-month plan wherein one major goal is to increase followers across three social media platforms. One initiative was the “Birren Button Campaign,” a giveaway designed to engage patrons (primarily students) in the physical library space to lead them to our virtual spaces. The use of marketing both on and off social media, the opportunity to highlight collections, and the outcomes of the campaign will be discussed.

Establishing a Consistent Social Media Presence: A Team Effort  [View PPT]
Laurel Scheinfeld and Stacey Horath , Stony Brook University, SUNY

In November 2017, the Library created a social media subgroup was created to formalize and organize our social media presence.  We chose campaigns to run each weekday on the library’s Facebook, Twitter and Instagram accounts.  Workflows were created for the systematic promotion of library events and these workflows have been adjusted and improved upon over time as needed and will likely always be a work in progress.  In this presentation, we will share some of the processes and tools that we have found useful.

Promoting the Library Online During National Library Week
Gary Marks, Jr., Williams Patterson University

During National Library Week 2018, our academic library launched its first ever multi-dimensional PR campaign. Adapting the resources provided by ALA to fit the academic audience, we used a collaborative campaign using web, social media, and in-house marketing tools. Our efforts resulted in great success and disappointment, as we reflected and analyzed the impact of our campaign efforts.

Promoting Kanopy Updates Using LibGuides [view PPT]
Sheena Philogene, Brooklyn College, CUNY

This lightning talk will discuss how we use LibGuides to providing patrons with updates about our Kanopy streaming video collection. Often, faculty at Brooklyn College request access to films on Kanopy for use by students with their classes, so new titles are constantly being added (and removed) from the our Kanopy collection. To inform our students about the available titles, we created a Kanopy LibGuide that highlights our available titles, direct links to videos, and a countdown for each title, so users know how long we will have access to each film.

ACRL (National) Library Marketing & Outreach (LMOIG) Interest Group 

Greater NYC Meetup

Spring 2019 meeting

Tuesday April 2, 2019 (new date)
3:00pm-4:30pm
Berkeley College, Manhattan Campus

3 East 43^rd street, room 305

Promoting Libraries Using the Web and Social Media

How do you promote your libraries online?  How do you use LibGuides to promote your services and resources?  How are you using YouTube as a marketing tool? How do you plan your promotions on Facebook or Twitter? Who is your target audience?  Have you conducted market research using any online tools? Have you developed a social media marketing campaign that was a hit (or a miss)?

Register Now: https://form.jotform.com/90654597749173

Link to Google Map: https://goo.gl/maps/Mqgh1VJuX4T2

Lightning Rounds Presenters will be announced very shortly!

​About the ACRL National LMOIG Interest Group:

Launched at the 2014 ALA Annual Conference, this interest group encourages regional meet ups around the U.S. as a central initiative. The ACRL National Library Marketing and Outreach Interest Group has been created for Academic Librarians interested in Marketing and Outreach. This group is open to all.

For more information, please request to join our Facebook group at https://www.facebook.com/groups/acrl.lmao

Attendance is open to all. Refreshments will be served!

We look forward to seeing you there!

Call for Lightning Round Talks

Promoting Libraries Online Using the Web and Social Media

 ACRL (National) 
Library Marketing & Outreach Interest Group (LMOIG) 
(Greater NYC Meetup)

Spring 2019 meeting

new date! Tuesday April 2, 2019 
Berkeley College, Manhattan Campus
3 East 43rd street,  room 305
3:00pm-5:00pm

How do you promote your libraries online?  How do you use LibGuides to promote your services and resources?  How are you using YouTube as a marketing tool? How do you plan your promotions on Facebook or Twitter? Who is your target audience?  Have you conducted market research using any online tools? Have you developed a social media marketing campaign that was a hit (or a miss)?

We are seeking brief, lightning round talks on how you use web-based tools to promote your library. Share your best tips and tricks on how you promote your libraries and engage your audience online.  

Complete the proposal form today! ——- > https://form.jotform.com/90655265200148

ACRL national
Library Marketing and Outreach Interest Group
Fri March 23,2018
Berkeley College, Manhattan Campus

Beyond Book Displays: Leveraging Special and Archival Collections
to Up Your Library’s Marketing Game

Presenters:

Shawn(ta) Smith-Cruz, Head of Reference, CUNY Graduate Center
Archival Curation at the Graduate Center Library: From Display to Collaborative Exhibition [link to presentation]

Thomas Lannon, Assistant Director for Manuscripts, Archives and Rare Books
Archives as Messenger: The description of unique content and its use in advocacy for library programming. [link to presentation not available yet]. Email him! 

A.J. Muhammad and Megan Williams

Open Archives and the ‘Pop-Up’ Exhibit in Support of Public Programming and Special Events at the Schomburg Center for Research in Black Culture [link to presentation]

The Schomburg Center For Research in Black Culture

At our Spring 2018 meeting, we will discuss how we can leverage archival materials or special collections to market our library’s services, resources, collections or expertise. If you work in an archives or a special collections unit and you’ve worked on a project to promote your collection, we want to hear from you! We want to hear your stories about how you used your archival materials to promote your library!

RSVP :  https://tinyurl.com/acrl-lmao-nyc-spr-2018-RSVP       ​

Meeting Location: Berkeley College, Manhattan Campus, 3 East 43rd Street, 6th floor, room 603, New York, NY (2 minute walk from Grand Central Terminal)

When: Fri March 23, 2018, 3:00pm-5:00pm

Link to Google map: http://tinyurl.com/Berkeley-College-Manhattan

About the ACRL National LMaO Interest Group:

Launched at the 2014 ALA Annual Conference, this interest group encourages regional meet ups around the U.S. as a central initiative. The ACRL National Library Marketing and Outreach Interest Group has been created for Academic Librarians interested in Marketing and Outreach. This group is open to all. For more information, please see our Facebook presence at https://www.facebook.com/groups/acrl.lmao

Refreshments will be served!!

Our meeting is open to all!

Please bring photo I.D.

We look forward to seeing you!

Mark Aaron Polger, Co-Chair

First Year Outreach Librarian

College of Staten Island, City University of New York

MarkAaron.Polger@csi.cuny.edu

718-982-4065

Maria Deptula, Co-Chair

Library Director, Berkeley College (Paramus Campus)

mde@berkeleycollege.edu

201-967-9667 ext. 1764