Call for Lightning Round Talks
Social Media Marketing During COVID
ACRL National Library Marketing and Outreach Interest Group (Greater NYC Meetup)
Spring 2022 Virtual Meeting
Friday May 20, 2022 via Zoom (3:00pm-4:30pm eastern time)*
*Our meeting will be held via Zoom and we encourage individuals (far and wide) to submit lightning round proposals and attend
Submission form —– > https://form.jotform.com/220584589715164
(deadline: April 20, 2022)
During the last two years, libraries have relied on social media more heavily for online marketing and outreach. As libraries have slowly re-opened, we have gained considerable expertise in using social media for marketing and outreach purposes.
Some libraries have increased their engagement on social media by producing videos for Instagram, Facebook, or Twitter. Some have ventured into new territory like TikTok and have created compelling video content.
What new social media practices did you learn (during COVID) that you will continue to use? What worked and what did not?
For our spring 2022 meeting, we seek short, lightning round presentations that showcase the new social media marketing techniques you have initiated during COVID.
Some question prompts for our spring 2022 meeting:
- How has your library been involved in developing new social media marketing activities and initiatives in response to COVID?
- How are you using social media differently ?
- What social media expertise and knowledge did you learn during COVID?
- What social media marketing practices did you utilize during COVID that are going to stay?
Complete the proposal form today! —- https://form.jotform.com/220584589715164 (deadline: April 20, 2022)
About the ACRL National LMOIG Interest Group:
Launched at the 2014 ALA Annual Conference, this interest group encourages regional meet ups around the U.S. as a central initiative. The ACRL National Library Marketing and Outreach Interest Group has been created for Academic Librarians interested in Marketing and Outreach. This group is open to all.
For more information, please request to join our Facebook group at https://www.facebook.com/groups/acrl.lmao
Mark, Maria, and Jessica
Mark Aaron Polger, Co-Chair
Coordinator of Library Outreach
College of Staten Island, City University of New York (CUNY)
Maria Deptula, Co-Chair
Interim Director, Library Digital Services
Paramus, NJ 07652
Jessica Kiebler, Co-Chair
Instructional Services Librarian
Pace University Library