Presenter	Title/School	Title of the Presentation	Order
Bonnie Lafazan/Jessica Kiebler	Berkeley College	Build Your Own Technology Toolkit: Create Awesome Outreach that Energizes Your Campus Community	1
Joan Serpico	Instruction and Outreach Librarian /Rider University	Take a Paws in Your Studies
Kerry Falloon	Acquisition Librarian / CSI	Promoting Marketing ADA compliant materials and purchases within your library
Megan Mac Gregor	Student Engagement and Outreach Librarian / Penn State Wilkes Barre	You got a golden ticket . . . to information literacy! Small steps to great results
Jennifer Tang	Acquisitions & Outreach Librarian / Hostos Community College	Multicultural and Diversity Day at Hostos Library
Amy Stempler	Coordinator of Library Instruction/CSI	Exhibits made easy: tips for promoting your library’s collections and programs
Nora Almeida	Instruction Librarian / CUNY; Co-Presenter: Junior Tidal, Web Services Librarian	[Photo]-Opportunities for Engagement: Using Instagram to Promote Student Library Use
Rose Barbalace	Student Coordinator, Library Supervisor II / Rutgers	New students Orientation
Mark Aaron Polger	Assistant Professor &  First Year Experience Librarian / CSI	Using Relationship Marketing to Help Promote First Year Library Workshops

ABSTRACTS

 

Build Your Own Technology Toolkit: Create Awesome Outreach that Energizes Your Campus Community  (Bonnie/Jessica)

In order to empower their campus communities, librarians must use unique and innovative ways to reach their users through well-planned programs, events, services and other outreach activities. Participants in this lighting talk will learn technology tools to incorporate into the four-step process of planning, preparation, communication and post-event promotion.  By equipping themselves with a technology toolkit that allows them to create dynamic deliverables and to use interactive tools, librarians will be more productive, convey messages dynamically, and generate valuable community interactions.

Take a Paws in Your Studies (Joan)

In Dec 2015, Rider University Libraries partnered with Counseling Services and The Bronc Radio Station to create a de-stress event for students during exam week that included therapy dogs, games, prizes, and a radio broadcast featuring interviews with Rider University librarians!  It was a low-cost but high-impact event.

Promoting Marketing ADA compliant materials and purchases within your library (Kerry)

 

If I am chosen, I will be discussing a LibGuide I created for the CUNY Marketing and Outreach committee. The focus of the LibGuide was to develop best practices for understanding and further promoting accessibility within libraries, specifically regarding developing marketing tools and purchasing compliant vendor e-resources. The audience of the guide were other CUNY librarians, specifically electronic resource or acquisition librarians, and how they can in their library be aware of better purchasing decisions and make sure marketing materials generated are ADA compliant. In terms of further promotion, this guide may be integrated into a new section focused on accessibility issues on CUNY’s revamped website.

You got a golden ticket . . . to information literacy! Small steps to great results (Megan)

First impressions are important, especially to freshmen who are on campus for the first time. To introduce ourselves and our services to them, the library created a Golden Ticket giveaway during freshmen orientation day. A select number of Golden Tickets were placed in freshmen orientation bags that enabled us to give freshmen an exciting surprise when groups came through the library on their orientation tours. This engineered positive experience had a lasting effect on the freshmen. They were more willing to approach the circulation desk and our staff with questions.

Manifestation

Multicultural and Diversity Day at Hostos Library (Jennifer)

The presenter will discuss the planning behind Hostos Library’s successful Multicultural and Diversity Day, a now yearly event highlighting the Library’s multicultural resources. Faculty, students were staff are invited to trace their genealogical history on posted maps, win prizes based on a “foreign language knowledge” quiz, and chat with Librarians about their heritage. The presenter will offers tip on providing a hands-on, educational, and entertaining academic library experience and how the inclusion of all library staff turned into a team building, uplifting event for everyone involved.

Exhibits made easy: tips for promoting your library’s collections and programs (Amy)

Exhibits and displays are effective tools to help promote a library’s collections and programs.
Based on the presenter’s strong background creating exhibits, attendees of this lightening talk will receive a brief introduction to best practices, such as consistency in design and diversity of materials, as well as tips for taking advantage of in-house resources.  These guidelines will result in more professional-looking exhibits that will be easier to produce and more appealing to patrons.

[Photo]-Opportunities for Engagement: Using Instagram to Promote Student Library Use (Nora)

This presentation will introduce two recent outreach initiatives at the New York City College of Technology Library that used Instagram to encourage student use of library spaces and collections. The first initiative was an Instagram contest that was integrated into New Student Orientation activities in the Fall 2015 semester, which incentivized first year students and transfer students to visit the library and interact with our space. The second initiative was an interactive Banned Books Week exhibit, which we promoted and documented through the library’s Instagram account. In this presentation, we will discuss how Instagram can be used to encourage student interaction and build a sense of community on an urban commuter campus. Additionally, we will provide an overview of how these two outreach initiatives were implemented and promoted, describe some successes and challenges of our library’s social media outreach campaign, and discuss plans to improve and expand these initiatives in future semesters.
New Students Orientation (Rose)

In the summer and fall of 2015, Rutgers University Libraries hosted all new and transfer student orientations as well as sponsored Welcome Days at several libraries in New Brunswick. We developed new marketing and outreach plan for these events, including an interactive “trivia wheel” game, new fun give-aways, and streamlined our message to new students and parents. In this lightening round, we will share what we learned in this process, as well as our future initiatives.