ACRL National Library Marketing & Outreach Interest Group meetup
Greater NYC Meetup
Oct 23, 2015 – 3pm-5pm
Berkeley College Manhattan
Links to Presentations coming very soon.
The Audacity of Hype: Attracting the Right Attention (Judy Stribling, Weil Cornell Medical College)
What does it take to build a name for your library? Or harder still, how can you use marketing and outreach to change pre-existing misconceptions about your library? When Judy Stribling began managing the Myra Mahon Patient Center at Weil Cornell Medical College in 2013, she was faced with these tough questions. In her presentation, she will share her efforts to establish support for her library through development activities such as fundraising activities, grant opportunities, and collaboration with faculty.
Best Practices for Video Marketing in Academic Libraries (Robin Milford and Rory Sacks, Icahn School of Medicine at Mount Sinai)
YouTube! Vine! Vimeo! Video marketing possibilities are endless and it can be one of the most powerful tools librarians can use to promote their services and resources, but where do you start? Robin Milford (Public Services Manager, Levy Library, Icahn School of Medicine at Mount Sinai) and Rory Sacks (Instructional Technologist, Icahn School of Medicine at Mount Sinai) will discuss best practices for video marketing for academic libraries.