Location: Berkeley College, Manhattan Campus

Date: October 23, 2015 – 3:00pm-5:00pm

Contact: Robin O’Hanlon- robin.ohanlon@mssm.edu

Rory Sacks – rory.sacks@mssm.edu

 

Marketing Books

 

Alman, Susan W., and Sara Gillespie Swanson. Crash Course in Marketing for Libraries. Santa Barbara,

CA: Libraries Unlimited, 2014.

 

Daum, Kevin. Video Marketing that Doesn’t Suck. Hoboken, NJ: For Dummies, 2012.

 

Entrepreneur Publishing. Video Marketing: How to Produce Viral Films and Leverage Facebook, YouTube,

Instagram and Twitter to Build a Massive Following. Amazon Digital Services, 2014.

 

Potter, Ned. The Library Marketing Toolkit. London: Facet Publishing, 2012.

 

Wood, Sandra M., and Robert J. Lackie. Creative Library Marketing: Best Practices. Lanham, Maryland:

Rowman & Littlefield Publishers, 2015.

 

Web based-animation tools

 

• GoAnimate – “Is a cloud-based platform for making animated business videos.”
  • Fee- 3 tier model, $40-$160 month
• Common Craft – “Ourlibrary of ready-make videos is designed to help you introduce complex subjects in about three minutes. Members can embed videos, download the files, and even use versions with captions.”
  • Fee – Based on organization size/type
• Moovly – “Create animated videos and presentations with this free online video maker software.””
  • Fee- 3 tier model, Free-$25/month
• PowToon –“Sells cloud-based software for creating animated presentations and animated explainer videos.”
  • Fee- 3 tier model, Free-$127/month
• CrazyTalk – “Uses sound and text to vividly animate facial images.”
  • Fee- Software – Pro $200.00/Standard – $99.00
• Sellamations – “Sellamation can create scribed doodle videos from practically any topic using rapid drawn animation techniques.”
  • Fee- Starts at $297.00 per minute

 

Video Production Help – NYC Area

 

• Manhattan Neighborhood Network – http://www.mnn.org
• Downtown Community Television Center – http://www.dctny.org