Resource List ACRL National LMaO Interest Group NYC Best Practices for Video Marketing for Academic Libraries

Location: Berkeley College, Manhattan Campus

Date: October 23, 2015 – 3:00pm-5:00pm

Contact: Robin O’Hanlon-

Rory Sacks –


Marketing Books


Alman, Susan W., and Sara Gillespie Swanson. Crash Course in Marketing for Libraries. Santa Barbara,

CA: Libraries Unlimited, 2014.


Daum, Kevin. Video Marketing that Doesn’t Suck. Hoboken, NJ: For Dummies, 2012.


Entrepreneur Publishing. Video Marketing: How to Produce Viral Films and Leverage Facebook, YouTube,

Instagram and Twitter to Build a Massive Following. Amazon Digital Services, 2014.


Potter, Ned. The Library Marketing Toolkit. London: Facet Publishing, 2012.


Wood, Sandra M., and Robert J. Lackie. Creative Library Marketing: Best Practices. Lanham, Maryland:

Rowman & Littlefield Publishers, 2015.


Web based-animation tools


  • GoAnimate – “Is a cloud-based platform for making animated business videos.”
    • Fee- 3 tier model, $40-$160 month
  • Common Craft – “Ourlibrary of ready-make videos is designed to help you introduce complex subjects in about three minutes. Members can embed videos, download the files, and even use versions with captions.”
    • Fee – Based on organization size/type
  • Moovly – “Create animated videos and presentations with this free online video maker software.””
    • Fee- 3 tier model, Free-$25/month
  • PowToon –“Sells cloud-based software for creating animated presentations and animated explainer videos.”
    • Fee- 3 tier model, Free-$127/month
  • CrazyTalk – “Uses sound and text to vividly animate facial images.”
    • Fee- Software – Pro $200.00/Standard – $99.00
  • Sellamations – “Sellamation can create scribed doodle videos from practically any topic using rapid drawn animation techniques.”
    • Fee- Starts at $297.00 per minute


Video Production Help – NYC Area


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