Resource List ACRL National LMaO Interest Group NYC Best Practices for Video Marketing for Academic Libraries

Location: Berkeley College, Manhattan Campus

Date: October 23, 2015 – 3:00pm-5:00pm

Contact: Robin O’Hanlon-

Rory Sacks –


Marketing Books


Alman, Susan W., and Sara Gillespie Swanson. Crash Course in Marketing for Libraries. Santa Barbara,

CA: Libraries Unlimited, 2014.


Daum, Kevin. Video Marketing that Doesn’t Suck. Hoboken, NJ: For Dummies, 2012.


Entrepreneur Publishing. Video Marketing: How to Produce Viral Films and Leverage Facebook, YouTube,

Instagram and Twitter to Build a Massive Following. Amazon Digital Services, 2014.


Potter, Ned. The Library Marketing Toolkit. London: Facet Publishing, 2012.


Wood, Sandra M., and Robert J. Lackie. Creative Library Marketing: Best Practices. Lanham, Maryland:

Rowman & Littlefield Publishers, 2015.


Web based-animation tools


  • GoAnimate – “Is a cloud-based platform for making animated business videos.”
    • Fee- 3 tier model, $40-$160 month
  • Common Craft – “Ourlibrary of ready-make videos is designed to help you introduce complex subjects in about three minutes. Members can embed videos, download the files, and even use versions with captions.”
    • Fee – Based on organization size/type
  • Moovly – “Create animated videos and presentations with this free online video maker software.””
    • Fee- 3 tier model, Free-$25/month
  • PowToon –“Sells cloud-based software for creating animated presentations and animated explainer videos.”
    • Fee- 3 tier model, Free-$127/month
  • CrazyTalk – “Uses sound and text to vividly animate facial images.”
    • Fee- Software – Pro $200.00/Standard – $99.00
  • Sellamations – “Sellamation can create scribed doodle videos from practically any topic using rapid drawn animation techniques.”
    • Fee- Starts at $297.00 per minute


Video Production Help – NYC Area


The Audacity of Hype: Attracting the Right Attention (Judy Stribling, Weil Cornell Medical College)

ACRL National Library Marketing & Outreach Interest Group meetup

Greater NYC Meetup

Oct 23, 2015 – 3pm-5pm

Berkeley College Manhattan

Links to Presentations coming very soon.


The Audacity of Hype: Attracting the Right Attention (Judy Stribling, Weil Cornell Medical College)


What does it take to build a name for your library? Or harder still, how can you use marketing and outreach to change pre-existing misconceptions about your library? When Judy Stribling began managing the Myra Mahon Patient Center at Weil Cornell Medical College in 2013, she was faced with these tough questions. In her presentation, she will share her efforts to establish support for her library through development activities such as fundraising activities, grant opportunities, and collaboration with faculty.


Best Practices for Video Marketing in Academic Libraries (Robin Milford and Rory Sacks, Icahn School of Medicine at Mount Sinai)


YouTube! Vine! Vimeo! Video marketing possibilities are endless and it can be one of the most powerful tools librarians can use to promote their services and resources, but where do you start? Robin Milford (Public Services Manager, Levy Library, Icahn School of Medicine at Mount Sinai) and Rory Sacks (Instructional Technologist, Icahn School of Medicine at Mount Sinai) will discuss best practices for video marketing for academic libraries.