Guest speaker- Dr. Mary Wagner, Marketing Professor at Berkeley College in New York City.

Come to our Spring meeting of the ACRL National Library Marketing and Outreach Interest Group in Greater NYC.

 

When: Friday May 29, 2015 -3pm-5pm

Where: Berkeley College, Manhattan Campus, 3 East 43rd Street, 6th floor, room 602, New York, NY (2 minute walk from Grand Central Terminal) Link to Google map: https://www.google.com/maps/place/3+E+43rd+St,+New+York,+NY+10017/

 

Our guest speaker will be Dr. Mary Wagner, Marketing Professor at Berkeley College in New York City.  Professor Wagner will discuss the larger issues relating to marketing and how librarians can apply these broader concepts to libraries. Dr. Mary Wagner is a Professor of Marketing in the Larry L. Luing School of Business at Berkeley College. She earned her PhD in Business Administration (Marketing focus) from the Ross School of Business at The University of Michigan, Ann Arbor and her MBA from the Kelley School of Business at Indiana University, Bloomington. Prior to Berkeley College, she held faculty positions at the University of New Hampshire and Case Western Reserve University. Her research interests relate to how people respond to advertisements, behavior in social media settings, and how music affects consumer evaluations. She teaches many different marketing courses, including Principles of Marketing, Consumer Behavior, Marketing Research, Brand Management, and various promotion courses. In addition to academic experience, Professor Wagner has professional experience with multiple organizations in Business-to-Consumer, Business-to-Business, and not-for-profit settings.

 

About the ACRL LMaO Interest Group:

 

Launched at the 2014 ALA Annual Conference, this interest group encourages regional meet ups around the U.S. as a central initiative. The ACRL National Library Marketing and Outreach Interest Group has been created for Academic Librarians interested in Marketing and Outreach. Please see our Facebook presence at https://www.facebook.com/groups/740944219278343/

 

Our Spring meeting is open to all. You do not have to be a member of ACRL national to attend.

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